Search Engine Optimization
If you’ve investigated our home page, you’ll have seen information on what is called SEO. It’s really a misnomer, although there still are three major ‘Search Engines’ where people will find you on the internet, and Search Engine Optimization is how you get noticed by people searching for you.
Google is obviously the most used and the biggest search engine, but there are still Bing (Microsoft) and of course Yahoo as well as a number of smaller ‘engines’, some of which search for specific things. Content is what brings people to your site, but there are tips and tricks to the SEO trade.
The search is only the start. You’ve probably heard of tags and keywords. That’s not so much the way it’s done anymore. There is a method to the madness, and it involves how Google and Bing ‘rank’ you. Basically it’s a popularity contest and a struggle to become the ‘authority’ on any given subject. It’s about back links and no-follows and references to and from other sources. Talk to us, our staff members have worked for Google, we know a lot about how it’s done. If others tell you they are the experts, they’re wrong, there is no such thing. It’s an art form; it’s a moving target that requires constant adjustments in your aim. What worked last week, won’t work today.
If we maintain your content, we will make you show up in the search engines. If you maintain your content, we’ll share the secrets of the mysterious SEO…